Curating an email list is no small feat, but it’s worth the work—email marketing comes with a potential ROI of 4400 percent. In addition to having a store app that customers can use to shop REI from their mobile devices (something most major retailers have at this point), REI has also created apps for trail running, exploring national parks, and hiking.
In the sports and outdoors industry, one interesting trend has been the success of digital marketing strategies that allow customers to interact with their favorite brands. Let’s look again at Gymshark, which reached out to a number of athletes who had growing social media followings to offer them free products, hoping that those athletes (who included high-profile bodybuilders Lex Griffin and Nikki Blackketter) would share their Gymshark products on their social feeds. Companies like Intersport have seen 80 percent growth in online sales and 500 percent increase in page views in some channels after implementing PIM software. Customers in this industry want strong, relatable brands that they can engage with online. Think about it. Tina Eaton, Morten Poulsen. Industries that once relied on advertising on TV, in newspapers, on the radio, and in magazines are now redirecting that money toward things like paid search, email campaigns, and social media ads. Marketing automation is a great way to cut down on the time investment it takes to implement many of these strategies. If there’s any industry that is just made for marketing in the digital age, it’s the sports and outdoors industry. There may be some related to financial and socialissues in sport that you need to be aware of. If you want to reach Gen Z, you’re going to have to do it through video. This is one of the things REI is doing right. Will your company be next? Before you decide to employ any of the sport marketing strategies outlined, you should consider all the challenges. Activewear brand Gymshark is just one company that’s leaning hard into this strategy, using hashtags to generate user content that it then repurposes on its own social channels. As more and more people own mobile smart devices, and more and more ecommerce happens on mobile devices rather than desktop ones, it’s imperative that you optimize your website for mobile users. Take a look and get ready for PIM to increase your sales, page views, and bottom line. Nike has created videos tied to major current events in sports—most recently the Women’s World Cup—that have spread like wildfire on social media. In fact, in today’s omnichannel marketing and sales landscape, no commerce business should be without PIM software. So if you’re looking for the best tips for sports brand marketing that will drive sales in the omnichannel landscape of 2019, look no further. ISPO.com shows you the five biggest blunders that sports brands need to avoid to pave their way to success. September 3, 2019 | by Take REI’s mobile app strategy for example. And what industry lends itself better to such highly visual sales and marketing channels than sports and outdoors, where every activity is a chance to create an engaging visual to use to market your products? Sports and outdoors brands have a huge advantage in the modern digital marketing landscape: They’re highly visual. If you want to increase sales, you need to get more people to your sales channels. Throughout the Spring 2019 semester at Washington University in St. Louis during my Sport Marketing … A good PIM will centralize your product data, optimize marketing efforts and metrics, distribute product catalogs and information to as many channels as you use, and analyze data so you can constantly better your sales and marketing efforts and keep increasing your bottom line.